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Floristry can involve the cultivation of flowers as well as their arrangement, and to the business of selling them. Much of the raw material supplied for the floristry trade comes from the cut flowers industry. Florist shops are the main flower-only outlets, but supermarkets, garden supply stores also sell flowers.
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The floristry business has a significant market in the corporate and social event world, as flowers play a large part in the decor of special events and meetings.